The Relative Impact of Persuasive Marketing/ Manipulative Marketing on Buyers Buying Behavior or Perception

Abstract

Since its evolution, the concept of marketing has always been a hot trending topic to discuss. Where many organizations, based on their effective marketing programs have persuaded their success and touched the sky, many authors and thinkers believe that there is a dark side of the concept of marketing and that is manipulation. Today’s consumer is well aware and craves for privacy. Does this intellect and security need of consumers provide hindrances for today’s market? This research talks about the role of marketing as a persuasive tool v/s the role of marketing as a manipulative tool, and then it talks about the effect of these two sides of marketing on consumer’s psychology and consumer buying behavior (purchase intention).