Abstract:
The research designed to explore the effect of buyer-supplier relationship on the
organizational performance. The study was descriptive in nature. The research
objectives includes to study the extent to which the concept of buyer-supplier
relationships is been adopted by beverages manufacturing companies, challenges are
involve in implementing the concept of buyer-supplier relationship, to establish impact
of buyer-supplier relationships on performance of organization among beverages
manufacturing companies and to explore the demographic variation of buyer-supplier
on organizational performance among manufacturing firms. The population of the
study was beverages manufacturing industry located at Islamabad/Rawalpindi and the
sample of study comprised of 100 respondents from Haidri beverages (private)
limited, Murree brewery, and Tops food and beverages ltd. After collecting data from
these firms, data was analyzed by using SPSS software through mean, standard
deviation, ANOVA and regression model. The conclusion of the study resulted that
buyer-supplier relationships embraced with significant trust showing improved
organizational performance, result portrays that buyer-supplier relationships covered
by significant communication showing enhanced organizational performance, result
illustrates that buyer-supplier relationships consist of significant co-operation showing
superior organizational performance, result showed that buyer-supplier relationships
comprised of significant commitment showing improved organizational performance.
In general, buyer-supplier relationships have helped to improve and have positive
impact on organizational performance.
