Abstract:
The topic of my thesis is” female preference for American cosmetics over Pakistani” The whole
topic is on the female’s presence that why they don’t like our Pakistani brands and what are the
main reasons that stop them to buying our brands. Although females have different types of
buying behavior, and there are different factors that are linked directly and indirectly for buying
any kind of product. The overall research moves around the on the three main objectives that are
female’s buying behavior, advertisement and brands that they buy and what’s their
importance.as I am using qualitative method in my thesis, I conduct interviews from my family
and friends who have awareness and knowledge about brands and cosmetics. Interviews are
conducted from different age groups of women’s. All the interviews are analyzed in depth and
many un-structured questions are asked with them. From that I come to know about their beliefs
and knowledge about cosmetic. The main reason behind why females are not using our home
made products is quality, price, designing, packaging and advertisement. In this research we also
analyzed that how much females are sending on cosmetics, how advertisement attracts them. In
the end the data is analyzed properly and recommendations are also given that what we can do in
future to improve our products. Mostly teenagers and adults are the one who attracted a lot by
the advertisement and ads. I analyzed on this topic in the depth views about the scholars and
writers are discussed in detail.
