Marketing Plan SQS Designer Wear

Abstract

This research paper is about a growing brand that targets to expand in a mature market. My research consists of analysis of past research studies about marketing strategies and interviews of learned people in the fashion department. My sampling was very strategic and selective. I chose the people who are a part of the pool of audience that SQS targets. I made use of the internet as a search engine to identify an estimate of certain prices. Besides that, I personally contacted designer lounges for their feedback. The outcome is such that there is room for expansion and in a mature market, the product life cycle needs to be manipulated with. However, results show that top priority is given to new market strategies that develop the concept of customer relationship building and customer empowerment.