Abstract:
This research paper is about a growing brand that targets to expand in a mature
market. My research consists of analysis of past research studies about
marketing strategies and interviews of learned people in the fashion department.
My sampling was very strategic and selective. I chose the people who are a part
of the pool of audience that SQS targets. I made use of the internet as a search
engine to identify an estimate of certain prices. Besides that, I personally
contacted designer lounges for their feedback. The outcome is such that there is
room for expansion and in a mature market, the product life cycle needs to be
manipulated with. However, results show that top priority is given to new
market strategies that develop the concept of customer relationship building and
customer empowerment.
