Abstract:
This is a case study on Metro cash & carry Pakistan Limited’s managing its risks in the fresh
food Supply Chain– as a holistic chain in Pakistan’s prospective.
In the contemporary business world managing and mitigating risks in the businesses play a
pivotal role in the overall profitability. Risks are many faceted i.e, legal/political, social,
operational/technical, natural and economic. To manage and mitigate these risks, companies
must have an effective action plan. The companies like Metro-Habib, which is heavily
dependent on effective and efficient supply chain can convert it in its competitive advantage
if proper care is taken to control and mitigate the supply chain risks.
RQ-1: Identify the existing risks in the supply chain of fresh provisions of the company?
RQ-2: Identify Action Plan for mitigating these risks effectively?
The basic purpose of this study is to add to the existing knowledge on risks mitigating
strategies in supply chain of fresh food.
The experiential statistics and the deduction which are drawn from it are built on qualitative
evidences that are collected through interviews and questionnaires. The results and
conclusion are based on the questions asked from the heads of concerned sections at
Metro-Habib and the secondary data. This study is undertaken from a positivistic viewpoint
with a deductive method.
Different types of risk deduction methods and strategies for operational, strategic and
visibility level are proposed like information sharing, training, coordination, monitoring to
counter the most important risks in the fresh food supply chain e.g. wrong ordering, FIFO
(loose practice) and contamination of provisions.
