Abstract:
A major part of national economy is the automobile industry, Pakistan is now growing and emerging in the automobile industry. Now a day automobile clubs of Pakistan are playing a vital role in the automobile industry throughout the world. Volkswagen club of Pakistan (VWCOP) is one of the prominent names in those automobile clubs. Established about two decade ago, VWCOP introduced the concept of restoration and preserving the classic cars in Pakistan. VWCOP is that club which is keeping the Volkswagen culture alive in the Pakistan. VWCOP has be able to arrange the cross country Volkswagen club of Pakistan has been represented Pakistan in international classic cars shows by showcasing their truck art classic VW beetle which is named “Billo”. Club is fully operational and working at its full capacity. What club needs is a brief marketing plan based on the strategies according to the Target audiences to start generating enough revenues to run the operations of the club suitably. Hence this project report is encompassing the marketing plan of Volkswagen club of Pakistan.
