Branding business school through experiential value

Abstract

This study discussed value and experiential customer. Disneyization model also discussed in this study. This study analyze the relation between disneyization model and experiential customer value. It is qualitative research so six themes are identified for the reliability of this research. Each theme identify different opinions of respondent. This research implement disneyization model on Pakistani business school. In other words those six themes are implemented in business school. First analyze the perception of people about value and then experiential customer value. After this four factors as theme, dedifferentiation, merchandising, and emotional labor of disneyization model discussed in business school. This study analyze that disneyization model is acceptable in business school. Through disneyization model business schools can provide experiential customer value to their students. This value build long term relation between students and business schools.