Abstract:
This study discussed value and experiential customer. Disneyization model also
discussed in this study. This study analyze the relation between disneyization model and
experiential customer value. It is qualitative research so six themes are identified for the
reliability of this research. Each theme identify different opinions of respondent. This
research implement disneyization model on Pakistani business school. In other words
those six themes are implemented in business school. First analyze the perception of
people about value and then experiential customer value. After this four factors as theme,
dedifferentiation, merchandising, and emotional labor of disneyization model discussed
in business school. This study analyze that disneyization model is acceptable in business
school. Through disneyization model business schools can provide experiential customer
value to their students. This value build long term relation between students and business
schools.
