Retaining customers through brand equity

dc.contributor.author	Atta ul Mohsin, 01-120111-008
dc.contributor.author	Arslan Saeed, 01-120102-011
dc.contributor.author	Muhammad Hafeez, 01-120111-042
dc.date.accessioned	2017-07-19T05:10:02Z
dc.date.available	2017-07-19T05:10:02Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2753
dc.description	Supervised by Mr. Malik Hussnain	en_US
dc.description.abstract	Pakistan Mobile Communications Limited (PMCL) better known as Mobilink GSM is a telecommunication service provider in Pakistan. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc., later it was sold to Orascom, an Egypt-based multi-national company. It has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 24 million and growing. Mobilink prides itself on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-ofthe- art communication solutions to its customers.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4358
dc.subject	Management Sciences	en_US
dc.title	Retaining customers through brand equity	en_US
dc.type	Thesis	en_US