The impact of place of buy on the quality perception of consumers: a study on imported Chocolates

dc.contributor.author	Nazish Ashraf Malik, 01-120112-067
dc.date.accessioned	2017-07-19T04:54:29Z
dc.date.available	2017-07-19T04:54:29Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2749
dc.description	Supervised by Mr. Awais Mehmood	en_US
dc.description.abstract	This study has been conducted to find out the impact place of buy has on the quality perception of consumers. The aim of this study is to find out the evaluation of different locations by the consumers on the basis of their perception about quality. Data for this research was collected using the qualitative methodology, nine interviews were conducted for this purpose. The findings of this research revealed that consumers do give preference to quality and they also require these products to be available at places which are easily accessible by them.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4362
dc.subject	Management Sciences	en_US
dc.title	The impact of place of buy on the quality perception of consumers: a study on imported Chocolates	en_US
dc.type	Thesis	en_US