Abstract:
This study has been conducted to find out the impact place of buy has on the quality
perception of consumers. The aim of this study is to find out the evaluation of different
locations by the consumers on the basis of their perception about quality. Data for this
research was collected using the qualitative methodology, nine interviews were
conducted for this purpose. The findings of this research revealed that consumers do give
preference to quality and they also require these products to be available at places which
are easily accessible by them.
