Abstract:
Purpose: The approach of every country is to make the nation and the world free of
poverty and achieve sustainable development, which has become the need of the time
because of the increase in the nature of poverty across the globe. Non-profit organization
is an organization which, by its activities focuses on supporting the private or public
rights, not aiming to generate profits.
Methodology: This research study used mixed method approach. Many researchers
state that by combining both research approaches i.e. secondary and primary, stronger
evidences can be generated. Also this approach of mixing data allows researcher to
validate findings by data comparison, consolidation, and integration.
Findings: This study analyses the lapses in marketing efforts by NGO’s providing
microfinance. Researcher used the quantitative research method in order to analyses the
marketing lapses of Haque Foundation and also developed the effective marketing plan
with the help of survey. NGOs have become an essential element both nationally and
internationally in order to meet the demands of the population that are not met by the
government. Non-profit organizations are able to fill out such gaps that act as a hindrance
for the success of the nation. Therefore, with a strong network of NGOs, a country can
experience a significant and positive growth.
