| dc.contributor.author | Syeda Bint-e-Zahra Bukhari, 01-221132-032 | |
| dc.date.accessioned | 2017-07-19T04:41:04Z | |
| dc.date.available | 2017-07-19T04:41:04Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/2741 | |
| dc.description | Supervised by Mr. Kashir Asghar | en_US |
| dc.description.abstract | The concept of faith branding has emerged in recent years with the evolution of branding however the applications of faith branding is still needed to be explored. This research is an effort to study the awareness about faith brand and its acceptance especially with respect to Pakistan and Islam. The study tries to explore the perception about faith brand in relation with branding, commercializing, consumers and society as a whole. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Bahria University Islamabad Campus | en_US |
| dc.relation.ispartofseries | MBA;MFN 4370 | |
| dc.subject | Management Sciences | en_US |
| dc.title | Branding Faith | en_US |
| dc.type | Thesis | en_US |