Social media: A cost effective Marketing tool for Fashion SMEs in Pakistan

Abstract

Social media has become a strongest way to deliver message directly to each and every single group individually. The users of social media platforms are increasing rapidly because it provides a unique and user friendly features. The usage of social media platforms in the process of promoting products and services are getting popular in the literature of marketing. Social media provides countless benefits to the companies while promoting their brand name, identity and reputation among their existing and new customers. The research first introduce the SMEs and the role that they play in building the economy of Pakistan than the study has revealed the role that marketing plays in building the identity of small and medium enterprises. The study further explores different traditional tools and how they increase cost for SMEs if they use them for the purpose of marketing activities. The aim of this study is to learn what are the main issues Fashion SME sector in Pakistan is facing and how social media can be used to do their marketing activities free of cost. The themes of this study were also designed to get what Fashion SMEs can do to build their brands more easily that everyone would be able to hear about them.