4G launch: Zong strategic move in Pakistan

Waqar Afzal, 01-122131-030; Muhammad Mehran Razi, 01-122131-014; Nadeem Shahzad, 01-122131-016

DSpace Home
→
Thesis/Dissertation Repository Islamabad Campus
→
Department of Business Studies (BUIC)
→
MBA (BUIC)
→
View Item

Welcome to DSpace BU Repository

Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.

Show simple item record

dc.contributor.author	Waqar Afzal, 01-122131-030
dc.contributor.author	Muhammad Mehran Razi, 01-122131-014
dc.contributor.author	Nadeem Shahzad, 01-122131-016
dc.date.accessioned	2017-07-18T06:40:17Z
dc.date.available	2017-07-18T06:40:17Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2704
dc.description	Supervised by Mr. Ahmed Trimizi	en_US
dc.description.abstract	The project focuses on the changing trends in the Telecom sector of Pakistan. The 3G/4G bidding in Pakistan was a defining moment in the Telecom sector. The two major players in the auction were The Government and the Telecom Networks operating in the country. For The Government, it was an opportunity to increase foreign investment and decrease the debt deficit. The mobile networks were more concerned about the decreasing ARPU (Average Revenue per Minute). The auction underwent with the consent of the both parties. ZONG went for not just 3G but also 4G license. This decision by ZONG was not just a financial decision but brand management decision. It provided ZONG with the opportunity to change its image from being the cheapest brand to the most advance brand.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4408
dc.subject	Management Sciences	en_US
dc.title	4G launch: Zong strategic move in Pakistan	en_US
dc.type	Thesis	en_US