Nostaglic Appeals in resturents : Rawalpindi and Islamabad

Nayyab Hassan, 01-221132-022

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dc.contributor.author	Nayyab Hassan, 01-221132-022
dc.date.accessioned	2017-07-17T06:04:03Z
dc.date.available	2017-07-17T06:04:03Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2620
dc.description	Supervised by Mr. Kashir Asghar	en_US
dc.description.abstract	The concept of disneyization and its elements have recently been emerged in literature. However how these things help in enhancing the service encounter have not been studied. The research offers description of different terms like nostalgia, disneyization and service marketing. An effort has been made to study whether every individual experiences nostalgia or not and how do they associate themselves with this concept. Moreover does nostalgia multiplies when people are in group or not.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4497
dc.subject	Management Sciences	en_US
dc.title	Nostaglic Appeals in resturents : Rawalpindi and Islamabad	en_US
dc.type	Thesis	en_US