Influence of Brands on Lifestyles of Young Adults in Islamabad

Abstract

This work illustrates the impact of brands on lifestyles of young adults in Islamabad. It tends to gather as much information as it can regarding the brands and their influences on the lives of their consumers. The information gathered from the research would be extremely beneficial for the brands and companies when it comes to judging the impact of their brands on the consumers. Furthermore it will help brands to enhance their influential capability by the use of technology and creating consumer awareness. This research considered methodologies such as interviewing the respondents’ in-depth and using convenience and random sampling techniques select respondents for gathering the data that is relevant and important to the research. There was a gap in the past researches as they not much focused on the influence of brands on consumers’ lives instead they tend to be more relevant to building, evaluating, expanding brands and were more company oriented researches. This research will help by filling in the gaps and would be focused on the “consumers” section that was previously neglected by various researchers. This research is entirely focuses on the consumers who belong to the segment of young adults and strives to gather data in context of the impact and influence that the changing trends in the world had effected the lifestyles of young adults, specifically focusing on Islamabad, Pakistan