Application of Crowdsourcing in Political Marketing : A Case Analysis of Pakistan Tehreek-e-Insaf

Abstract

This dissertation examined how Crowdsourcing can apply in the political marketing. The main purpose of this research is to explore the awareness of Crowdsourcing among the political parties and political workers in Pakistan. Crowdsourcing is an emerging term most of the organization used for the marketing activities in different levels as discussed in the literature, and it is also used by different Countries in their political governments, political campaigns and political marketing as well as described in the literature. With the growing use of internet and social media it has been used by political leaders in Pakistan like Pakistan Tehreek-e-Insaf is the party which used Crowdsourcing concept in different times, either for crowd feedback or Crowdfunding. The qualitative research methodology used for this dissertation, and for this purpose the in-depth interviews were conducted from the respondents. The respondents were the representatives of Pakistan Tehreek-e-Insaf. After the interviews the findings are drawn on the basis of discussion and analysis. After the analysis concluded this research on the basis of the summary of the findings. Then there are future recommendations written for the political parties.