Marketing plan for Marketing plan : Inbound marketing strategies

Abstract

TechArete, a full product development service company is dedicated to providing Software products, mobile applications and computer vision technologies to businesses looking for opportunities to increase their potential for success. The marketing plan has been created to reach out to the prospected customers and for Brand recognition. Although the company was launched only five years ago, the firm has experienced substantial growth; TechArete is interested in extending their customers over different geographical area. Our target customers are businesses; ninety percent of business to business buyers say they find company when they’re ready to buy. Yet most traditional marketing focuses on pushing messages out into the marketplace to find customers. This is called outbound marketing. It includes techniques like cold calling, advertising, trade show displays and direct mail campaigns usually sent to purchased, untargeted lists. These outbound marketing efforts are designed to interrupt people, not to inform them. With technology increasing, outbound techniques are becoming less effective – and more expensive. Caller ID can block your cold calls. TiVo means your prospects can fast forward through your commercials. Spam filters can block your mass emails. Increased costs makes trade show attendance more scarce. One can still send message out through these channels; it just costs a lot more. Instead of winning based on the number of times you place your ad, relevance wins with today’s customers. Inbound marketing flips outbound marketing completely around. It meets your prospects and customers at the moment when they need information on a specific topic – instead of interrupting their world.