Abstract:
Globally, the inevitable issue of energy crisis is increasing day by day, adversely
affecting the environment and its inhabitants. As a result of industrial revolution and
population growth, there has been a colossal rise in the worldwide demand for energy in
recent years. In such circumstances where the demand of energy is high but resources are
meager, the need of hour is to explore and utilize such renewable energy resources which
will not impose a negative impact on the environment as well as on energy sources upon
its conversion. The main impetus of this research study is to emphasis the significance of
energy-efficient ceiling fans opera table with renewable energy source such as biodiesel.
In order to support the research study, perception of both household consumers and
commercial area retailers were collected. This study assisted to attain a broader view of
people’s awareness on the benefits of using such fans and whether they are willing to
purchase such products functioning on biodiesel if knowing its cost- effectiveness and
positive influence on the environment. Interview sessions were held with retailers and
NGO’s to gather views on energy-efficient fans and consumer buying behavior. Also lab
work was conducted in order to extract biodiesel from waste animal fats and plant oil for
use in biodiesel generator to operate ceiling fans during load shedding. The results
achieved illustrated a diverse response from both respondents; household consumers were
observed to be grey consumers as their purchasing decision was more associated with
their own economic feasibility as compared to environmental stability, whereas
commercial area retailers proved to be green consumers as environmental aspects had
more significance to them than self-benefits received from such fans. Similarly animal fat
and plant oil both have great potential to produce biodiesel but according to the results
achieved from lab work, it has been observed that only chicken oil displayed a positive
result by producing 75% biodiesel. On the contrary, both animal fat and plant oil showed
negative results in yielding biodiesel due to lack of equipment facilities to properly carry
out the experiment.
