Governmental Influence on Media and its Effect on Advertising Industry

Abstract

The research is based on the foundation that Pakistani government has always been directly or indirectly involved in media. This direct or indirect influence has always been affecting the advertising industry in more than one ways and the only suffering party in the end is the consumer. The effects of involvement of governmental institutions and departments in planning of marketing and mainly advertising campaigns has been measured and the results indicate that consumers are getting biased and faulty messages. Also, advertising industry has turned a deaf ear to government’s activities since governmental clients are a big source of income for the advertising agencies.