Abstract:
Consumer compulsive buying is an important area of inquiry in consumer behavior research. Compulsive buying is a chronic, repetitive purchasing that becomes a primary response to negative events or feelings. This paper aims at determining the compulsive buying behavior among the genders. The main objective of this research is to check that The level of compulsive buying on Individual components: tendency to spend, frequency of shopping and spending, feelings about and experienced while shopping, impulsivity while shopping, in the sense of unplanned purchasing , post-purchase guilt, and dysfunction surrounding spending among women is higher than that men. The research is conducted through the use of questionnaire for measuring compulsive buying among genders by taking sample of 100 respondents. The results were examined by taking mean and it is found that women’s level of compulsive buying is higher than that of men.
