A Study of Consumers Behaviour in High and Low Inolvement Products as Per Customer Perception in Younger Generation of Twin Cities

Nandana Anwar Kamal, 111022-040

dc.contributor.author	Nandana Anwar Kamal, 111022-040
dc.date.accessioned	2026-11-10T07:39:15Z
dc.date.available	2026-11-10T07:39:15Z
dc.date.issued	2006
dc.identifier.uri	http://hdl.handle.net/123456789/22004
dc.description	Supervised by Mr. Saqib S. Bhatti	en_US
dc.description.abstract	This study investigates consumers' affective attachments toward products, based on relevant product attributes.It studies the process of consumer purchase for high and low involvement consumer goods where mobile phones are taken as a high involvement product and a soft drink (Limopani) is taken as a low involvement product based on their respective attributes and the consumer’s attitudes towards them.	en_US
dc.language.iso	en	en_US
dc.publisher	Management Sciences	en_US
dc.relation.ispartofseries	BBA;P-1309
dc.subject	Consumers Behaviour	en_US
dc.subject	High and Low	en_US
dc.subject	Inolvement Products	en_US
dc.title	A Study of Consumers Behaviour in High and Low Inolvement Products as Per Customer Perception in Younger Generation of Twin Cities	en_US
dc.type	Project Reports	en_US