Abstract:
The rapid growth of e-commerce in Pakistan has brought numerous opportunities for consumers and businesses, but it has also presented challenges and highlighted gaps in the existing legal framework. This research aims to analyze the current legal landscape for e-commerce and marketing laws in Pakistan, evaluate their effectiveness in protecting consumers and businesses, and identify specific gaps and shortcomings. Drawing insights from successful e-commerce regulations and practices in other countries, the explores how these international best practices can be adapted and implemented in the Pakistani legal system. The potential benefits and challenges associated with adopting these practices are discussed, along with an examination of the specific legal barriers that affect consumers and the wider economy. Furthermore, the proposes potential solutions and reforms to overcome these barriers, emphasizing the importance of addressing the challenges in the legal system. Finally, recommendations for policy changes and legal reforms are presented, highlighting their potential impact on the e-commerce industry in Pakistan. The findings of this research contribute to the understanding of the legal aspects of e-commerce in Pakistan and provide insights for policymakers, businesses, and stakeholders to foster a favorable environment for sustainable e-commerce growth.
