EFFECT OF ONLINE CLOTH MARKETING ON CONSUMER BEHAVIOR

Abstract

Purpose: The main aim of this research is to investigate the effect of online marketing on consumer behavior. The research determines the ambit of online marketing and the channels used for it along with their effectiveness. Methodology: the research is earned out on quantitative basis as the scope for his research suggests that it could have some measurable results for investigation. Questionnaire is used to gather the data from the respondents in telecom sector. SPSS is used to analyze the data and in SPSS Pearson moment correlation test is used. Findings: Findings from the research suggest that, web marketing email marketing and social media marketing are the tools that aids in developing purchase intention among customers however, Social media marketing has been the famous one among all because of its reach, cost, better impact, and innovative style Conclusion: In conclusion, online marketing has duly changed the way businesses carried out their marketing practices now trends like social media and web marketing are famous and are successful in creating a purchase stimuli in customers.