IMPACT OF SHELF PLACEMENT ON CONSUMER BUYING DECISION; A SURVEY ON TOP 3 SUPERMARKETS OF KARACHI

dc.contributor.author	HADEEQA-TUL-FATIMA, Reg # 25096
dc.date.accessioned	2017-07-06T05:38:19Z
dc.date.available	2017-07-06T05:38:19Z
dc.date.issued	2016-09-01
dc.identifier.uri	http://hdl.handle.net/123456789/2169
dc.description	Supervised by Sir Azeem Amin	en_US
dc.description.abstract	This research is focused on analyzing the impact of shelf placement on consumer buying decision. The research is conducted to evaluate the viewpoint of supermarkets that how shelf placement could impact on consumer decisions in enhancing the sales of super market. The research adopted the qualitative method, as interviews were conducted from the managers of different supermarkets regarding the evaluation of consumer buying decision effecting in increase of sales impacted solely by shelf placement. The result of research showed that there is a strong and significant impact of shelf placement on consumer buying decision which in return directly effect on sales increasing the profitability of super markets.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;163
dc.subject	Shelf Appearance, Shelf Placement, Consumer Buying Decision	en_US
dc.title	IMPACT OF SHELF PLACEMENT ON CONSUMER BUYING DECISION; A SURVEY ON TOP 3 SUPERMARKETS OF KARACHI	en_US
dc.type	Thesis	en_US