Abstract:
This research is focused on analyzing the impact of shelf placement on consumer buying
decision. The research is conducted to evaluate the viewpoint of supermarkets that how
shelf placement could impact on consumer decisions in enhancing the sales of super
market. The research adopted the qualitative method, as interviews were conducted from
the managers of different supermarkets regarding the evaluation of consumer buying
decision effecting in increase of sales impacted solely by shelf placement. The result of
research showed that there is a strong and significant impact of shelf placement on
consumer buying decision which in return directly effect on sales increasing the
profitability of super markets.
