CATALYSTS TO GREEN SUPPLY CHAIN EVOLUTION IN FMCG SECTOR OF PAKISTAN

Abstract

Purpose: The main aim of this research is to determine the critical importance of green supply chain management and its evolution in the FMCG sector of Pakistan. For this research the FMCG firm selected is Unilever Pakistan. Unilever has been the biggest FMCG in Pakistan as well as internationally too. The mantra of green supply chain management can clearly been witnessed at Unilever. Research reveals that, green supply chain management is pillared on the aspects of reverse logistics, green procurement and green manufacturing. Methodology: The research is quantitative in nature and therefore, the data is collected with the help of questionnaire distributed among the respondents from Unilever Pakistan. This research depends on non-probability sampling procedures and convenience sampling will be utilized. Unilever Pakistan Ltd utilizes stratified irregular sampling as it is viable and proficient and gives precision in result. The sample size for this research is 300 respondents. Findings: the findings from the research suggest that, all these variables got accepted as they comes under the limit of 0.05 while, this means that all of them have significant positive impact on environmental sustainability. One important aspect of this research is that, Unilever is the giant player in the market and therefore, follows all the rules and regulation and defined polices regarding environmental sustainability. Other local firms are moving towards adopting these concepts in order to standardize their processes and move towards attaining sustainability.