Factors Influencing Customer Buying Decision in Improving the Brand Image of Faisal Town Using IMC Tools

Abstract

The factors that affect the customer in terms of buying decisions, and enhancement of the brand image of Faisal Town Phase 2 using Integrated Marketing Communication tools are studied in this report. The project is introduced as a case study of Win Win Marketing and Developers that is employee based. The paper talks about the role of customer trust, location, price, and payment plan, development progress, social media communication and brand reputation in affecting buying of real estate. The report uses the marketing mix of 4Ps, PEST analysis, SWOT analysis, social media marketing tools, and the 6Ms model to discuss why Win Win Marketing & Developers enhanced communication, increased customer confidence. The project also describes how practical recommendations and team work contributed to enabling the company boost brand image, interaction with customers, leads, number of visits to the site, and the general attitude of the market towards Faisal Town Phase 2.