IMPACT OF FACTORS CAUSING PREFERENCE OF PRET WEAR AMONG FEMALES

Abstract

Purpose of study: The purpose of this study is to explore University targeting female students who prefer to wear readymade clothes as most of the female students who are not working prefer to wear readymade clothes in Universities. For these women, comfortable, in-expensive ready to wear clothes is the best solution.

Research Method/Sampling: This research is conducted on the basis of convenient sampling of non-probability sampling technique. Five point likert scale close ended questionnaire was formed and data was collected with the help of online forum.

Findings of the Research: All the hypothesis regarding time constraint, stylish look, cost saving and cultural factor were accepted and it shows that there is a significant impact of all these variables over preferences of Pret wear.

Practical Implication of the Research: The significance of the study shows that how important to identify the change in trend about preferences and how important women are playing their part in growing the readymade wear of clothing industry. This research has identified the importance of different variables such as cost, stylish look, time constraint and cultural impact. This study has identified their importance separately among women in Karachi, most prominently the women who are working or university going. This study provides a significant knowledge about the preferences of Pret designs to the textiles mills and provide a powerful insights to the fashion industry.