Marketeer

Abstract

Every second spent by a fintech brand designing social media posts is wasted, because the market will be long gone before the post is ready. For financial institutions, the time between a market movement happening and when branded content reaches an audience can be what keeps them relevant. Marketeer closes that gap entirely. Designed specifically for the financial industry, Marketeer takes raw live financial data and turns it into branded social media content within seconds, not hours. The tool tracks live financial feeds, uses artificial intelligence to write unique captions based on actual figures, and creates content which follows the guidelines of each brand's visual identity. In terms of creativity, Marketeer delivers everything that a modern marketer needs when it comes to content creation. The branded Image posts are generated using live stock data, accurate company logos and colours which fill out the templates with a single click. Videos are created with real-time animations of stock charts, voiceovers, background music and much more. Professional Newsletters can be generated using live market data to send out to the whole subscriber list in one go. Further, Marketeer integrates with WhatsApp via Ticker, a personalised bot which provides live market alerts and allows for on the fly content generation and editing through a mobile phone. The core philosophy behind Marketeer relies on the Human-in-the-Loop process. All the generated content will go through the compliance module and then will have to get approved by humans for distribution on social media. The result: time for post creation cuts down from hours to seconds, 95% brand consistency achieved on all platforms, and a fintech marketing team who is finally able to keep pace with the market.