Assessing & Enhancing Service Quality at Al Baraka Bank (Pakistan) Limited

Abstract

Evaluating and enhancing service quality standards at Al Baraka Bank Pakistan Limited.Service Quality directly impacts Customer Satisfaction and Loyalty at any Bank. By accessing &evaluating service standards, the bankwould better understand the existing level of service and where does it stand with respect to its competitors. This would further answer the very question if the bank is going beyond and above or below the industry standards.The main reason for measuring service quality at Al Baraka Bank (Pakistan) Limited is to realize and improve customer service standard which would eventually result in improved customer experience. It would further help the management to appreciate good performing segments and what makes them better than the others.