How Can Reverse Logistics Be Optimized to Support a Circular Supply Chain for Consumer Apparel in Pakistan: A Case Study of Outfitters

Abstract

This research examines the use of reverse logistics to effectively facilitate circular supply chain in consumer apparel Industries Pakistan with Outfitters Pakistan as a case study. The study takes cognizance of the inefficiencies in operations surrounding returns management, notably those due to tardiness, lack of standardization and a paucity of efforts towards reuse, resale, or recycling of returned goods. In this study mixed method approach has been implemented combining the use of an online consumer survey (quantitative approach, n = 180, aged 18-27) and qualitative interviews with the management of Outfitters. The results tell us that there are several disjointed current practices in reverse logistics, which is the core cause of monetary losses, the increased waste of textiles, as well as a decline in sustainability performance in the company. The research explains further the restructuring of the return process, customer incentives, and circular supply chain concepts used as a planned means to improve both the operational performance and environment. The study provides an abundance of practical interventions to facilitate the shift towards sustainability, acquire value from the products, and increase the consumers' trust in the fast fashion retail sector of Pakistan.