Abstract:
This research aims to identify and analyze the operational inefficiencies within Inspire Electronics, a home appliances and electronics retailer operating in Rawalpindi and Islamabad, Pakistan. Despite having a strong market presence and a wide product portfolio, the company faces several internal operational challenges that negatively affect its performance and customer satisfaction. These issues mainly relate to inventory management, demand forecasting, supplier coordination, workforce skills, use of technology, and logistics operations. The study adopts a qualitative case study approach, with data collected through direct observations, informal interviews with employees, and analysis of internal operational practices. The findings reveal that outdated record-keeping systems, limited use of technology, weak interdepartmental coordination, and informal supplier arrangements result in stock-outs, delays, increased operational costs, and service quality issues. Based on these findings, the study recommends improving supply chain coordination, strengthening inventory management practices, gradually adopting basic digital systems, formalizing supplier management, and providing employee training. These recommendations are expected to enhance operational efficiency and help Inspire Electronics strengthen its competitive position in the electronics retail market.
