PREDICTING EMPLOYEE COMMITMENT WITH DISTINCT EMPLOYEE VALUE PROPOSITION: AN INSIGHT OF THE TEXTILE INDUSTRY OF PAKISTAN

Abstract

The purpose of this research is to identify the distinct employee value proposition for the textile employees of Pakistan. Along with the model, this research also develops a scale to measure the employee value proposition of the textile sector of Pakistan. And then with the use of this model to elevate the employee commitment. This research also considers the psychological aspects of employees like psychological capital and psychological empowerment in the textile sector and signifies their role in developing employee commitment. The research has been conducted using exploratory sequential mixed methodology. First qualitative research has been conducted followed by a quantitative study. With the help of NVivo software, the interview data was processed to get the themes of the study, and the themes of the study were empirically tested by Exploratory factor analysis using SPSS. Furthermore, with the help go Smart PLS, Confirmatory factor analysis was applied to analyze the empirical role of the model and the psychological capital on the employee commitment. The outcomes of the study starting from the qualitative results, highlighted Eight values for the textile employees. Which were empirically tested through EFA into 6 values. The resultant values of EVP were Affiliation At Work, Procedural Justice in Performance Appraisals, Job Security, Work Schedule Flexibility, Work and Career Progress Satisfaction, and Pay & Benefits Satisfaction. The research also develops a scale of 32 items which measures employee value proposition with 6 dimensions. Secondly, empirical analysis were performed with employee psychological capital and employee commitment with positive results. The moderation of employee psychological empowerment has also been proved. This research explores the unique values demanded by textile employees. Moreover, the study also produces a reliable and valid scale for the measurement of the employee value proposition for the employees of textile. The psychological aspects have been proved to significantly elevate employee commitment. Thus, this research has very high theoretical as well as practical implications. The employee value proposition model can be used to design specialized offers for the textile sector employees by providing a directional roadmap, that how the employees can perform better and ultimately, can be convinced to stay longer with the organization.