Abstract:
This research investigates the efficiency of supply chains within the automotive sector of Pakistan by comparing manufacturers of traditional vehicles with those of electric vehicles. With consumer perception taken into account as a mediating factor, the primary goal is to evaluate how supply chain practices and technology adoption affect production, availability, cost stability, and overall supply chain performance. Professionals at automotive-related organizations were given a structured questionnaire, and their answers were scored on a five-point Likert scale. Using SPSS, reliability tests, descriptive statistics, correlation, multiple regression, and mediation analysis were used to examine data from about 156 respondents. The results show that while electric vehicle supply chains encounter difficulties, including inadequate infrastructure and reliance on imported parts, traditional vehicle supply chains in Pakistan offer consistent car and parts availability. However, the use of technology in supply chains for electric vehicles improves forecasting, monitoring, and decision-making, which improves performance results. The study emphasizes how the relationship between supply chain practices and performance is strongly mediated by consumer perception. This study provides useful information for automotive managers and policymakers, indicating that supply chain resilience may be strengthened and the expansion of electric vehicles in Pakistan may be supported by combining effective traditional supply chain practices with technology-driven tactics.
