The Impact of Green Servant Leadership on Pro Environmental Behavior with Mediating Role of Green Thinking and Environmental Commitment in Hospitality Industry in Twin cities of Pakistani Small and Medium Enterprises

Abstract

This study examines the impact of Green Servant Leadership (GSL) on Pro-Environmental Behavior (PEB) among employees working in the hospitality sector of Pakistani small and medium enterprises. Guided by Social Learning Theory (SLT), the research investigates how Green Thinking (GT) and Environmental Commitment (EC) function as parallel mediators in this relationship. This study used a quantitative research approach and gathered data using a well- structured questionnaire. The Statistical analysis conducted using SPSS software to test the direct and indirect relationships among the variables. This research adds to the body of literature on green leadership and sustainability, offering empirical evidence on how leadership influences employee behavior through both cognitive and commitment-based processes. It provides actionable insights for organizations seeking to enhance green leadership development, increase environmental awareness, and boost employee commitment toward sustainability. While limited by its cross-sectional approach and focus on a specific sector, the study lays a solid groundwork for future research across diverse industries and regions. From a managerial perspective, the findings offer clear guidance for hospitality organizations seeking to improve environmental performance. The results suggest that managers can promote pro-environmental behavior by actively demonstrating eco-friendly practices, integrating environmental values into daily operations, and encouraging employees to reflect on the environmental consequences of their work activities. Developing green servant leadership capabilities through training and performance evaluation systems may strengthen employee’s green thinking and environmental commitment, ultimately translating sustainability goals into practical workplace behaviors. Despite its cross-sectional design and sector specific focus, the study provides actionable insights that can support managers and policymakers in designing effective leadership driven sustainability initiatives.