Abstract:
This research explores the factors influencing firm performance, specifically Return on Assets
(ROA) and Return on Equity (ROE), with a focus on four key determinants: firm size, sales
growth, audit committee, and board size, and capital structure. Thus, the subject of the research
is to analyze the impact of various factors or their absence on firm performance in the
conditions of modem business settings. To analyse the link between these factors and firm
performance the quantitative research approach was used by using secondary data with a
sample of companies. The collected data was, therefore, analyzed, by employing statistical
. tools like multiple regression analysis which made it possible to determine the effect of the
independent variables on the dependent variables that are ROA or ROE. The data was analyzed
by the use of Eviews 9 software which can produce more believable and accurate results.
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From the study, evidence shows that firm sales growth has a positive influence on both ROA
and ROE. Conversely, firm size, corporate governance, and capital structure had no substantive
influence on the firm’s performance. Such findings imply that efforts aimed at pursuing
strategies that would help sales increase can do more for firm performance than striving to
change firm scale or governance. The research has important implications for managers and
policymakers in demonstrating that programs aimed at sales growth are critical in improving
the bottom line. Therefore, it is suggested that focal firms should focus on strategic activities
promoting enhanced sales while questioning the standing strategies related to governance and
capital structure.
