GREEN BANKING PRACTICES AND PROFITABILITY: THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY, GREEN INVESTMENT AND GREEN FINANCE

Abstract

Many developing countries endeavor to achieve a green economy by realizing potential sustainable commercial success. Regarding natural resource restrictions, businesses must concentrate on green investment. Green financing and promoting their environmental business performance. This study focused on the effect of green financing and investment to allocate better and understand how to implement their CSR and environmental company performance. This study determined the impact of green investment and green financing on performance. This study utilized a quantitative questionnaire through primary research from 330 Pakistani sample sizes from 50 banks. In addition, a standardized questionnaire was employed to gather the data. This study used Smartt- PLS and (SEM) to recognize the data gathering and identify the relationship between investment and green financing, CSR and bank environmental performance. This study showed that the variables have significantly affected ecological performance. The mediating bond is also significant in the dependent variable relationships. These works were added to emphasize the literature from the past research with their significant constructs. This survey concluded that the high banking industries should incorporate green financing, investment, and CSR to improve their environmental performance.