CALLITHRIX HAIR OILS

Abstract

The final project examines the changing aspects of hair oil businesses, inspecting in detail the interpretations, marketing, and sustainability. This idea is to take advantage of this great shift of customers from products containing chemicals to organically produced products. The objective of the project is to broadly analyses the organic hair oil market, considering consumer preferences, changes in trends and competition. Given the curative properties of natural ingredients, we developed a product that is a unique and effective organic hair oil blend without any evident side effects. Our aim was not only to create a product that improves the health of hair but also complies with environmentally friendly practices. The Green Ribbon on our box symbolizes care for nature, we have mapped the initiative to contribute plants to society from a percentage of profit. The ingredients used are purely selected on their hair-healing properties. The project also analyses strategic marketing approaches to the creation of a large brand presence, besides product development. In addition, the business knows the importance of sustainability in both supply chain and production processes intending to bring businesses into line with ethical and ecological standards. The project will examine the suitability of responsibly sourced materials to be used in green packaging and efficient production methods, to reduce carbon footprints.