Abstract:
This research is based on financial effect of COVID & Post COVID on five business sectors of Pakistan. Textile, Cement, Health, Oil & Automobile sector were considered to analyze the effect on COVID & Post COVID on their financial position. This study analysis important financial indicators namely liquidity, profitability, activity, investment & gearing ratio. The findings tell us that COVID had a major impact on these five-business sector. Findings showed us that export oriented sectors e.g. Textile & Cement recovered faster in Post COVID due to currency devaluation and govt support while import dependent sector faced loss due to mismanagement in policy. Healthcare sector faced hike during COVID but faced equity problems in Post COVID due to govt intervention. Oil Sector was moderate as there was presence of govt intervention. This research showed asymmetric financial resilience of Pakistan industries due to emphasizing role of export diversification, localization in mitigating future crisis. This study helps the policy makers to strengthen sector wise preparation against economic shocks.
