Abstract:
This project explores The Furniture Auic, a sustainable business venture focused on promoting environmental responsibility through the reuse, recycling, and upcycling of furniture in the Rawalpindi/Islamabad region. It is designed as a practical application of circular economy principles within the furniture industry, directly contributing to the United Nations Sustainable Development Goals (SDG 12: Responsible Consumption and Production, and SDG 13: Climate Action). The project identifies growing consumer awareness, environmental concerns, and waste management challenges as key motivators for the venture. Through qualitative and quantitative data collection methods, including primary surveys, financial forecasting, and business model analysis, this study evaluates the feasibility and sustainability of a furniture thrift store that integrates environmental consciousness with economic viability. The research further explores how The Furniture Allie differentiates itself from existing models through curated product lines, customer-focused experiences, and a value-added refurbishment process. The findings suggest that sustainable furniture resale businesses can significantly reduce landfill waste, generate local employment, and shape consumer behavior towards greener alternatives. Ultimately, the project contributes to both academic literature and practical business innovation by offering a replicable model for sustainability in small enterprises.
