Factors Influencing E-Wallet Adoption; A Study of Consumer Behavior

Abstract

This study investigates the impact of Perceived Ease of Use (PEU), Perceived Usefulness (PU), Perceived Trust (PT), and Social Influence (SI) on the Intention to Use (IEW) and Adoption (AEW) of E-wallets among adults in Pakistan. The research is based on two theoretical models: the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). This research is based on quantitative study adopting a cross-sectional research design to gather data of 386 respondents using Google Form. The methodology used to analyze this data is partial lease square structural equation modelling (PLS-SEM). The findings of this paper can enable financial institutions and policymakers to draft more consumer-friendly, secure, and available digital payment solutions, addressing the issues of cybersecurity and useability. The study contributes to the understanding of digital finance adoption in emerging markets and supports the move toward a more financially inclusive, cashless economy in Pakistan.