Green Intellectual Capital and Green Supply Chain Performance: Do Artificial Intelligence Analytics Capabilities Matter?

Abstract

Over the past few decades, because of technology’s importance, business methods have advanced rapidly, leading to more innovation, higher efficiency and better industry integration. Among different technologies, AI is having the strongest impact and is now changing fields such as supply chain management, health care, education and manufacturing (Sah et al., 2024). AI is able to manage huge databases and remove all the unnecessary data which helps companies streamline their activities, pick the best solutions and handle changes in the market. Because digitization has become so widespread, organizations are using AI to handle problems such as uncertain economies, many scarcities and troubling environmental issues. By using AI, organizations would be able to focus on critical issues, improve performance and help promote responsible and environment-friendly production and global/economic goals (Sanders et al., 2019). AI impacts more than industries; it is used in many parts of society such as in green supply chains and for sustainability. The tool is important for helping the world solve vital issues, for example, climate change, managing resources and disruptions in supply chains (Dauvergne, 2020). Jordan has turned to AI to support its economy and aim for green benefits, proving that using technology in an eco-friendly way works well. AI enables a company to manage its resources better, cut down on waste and work efficiently with green intellectual capital and green supply chain management plans. As a result of working together, AI makes it possible for the stakeholders to strengthen their connection between green intellectual capital and supply chain performance. They make manufacturing cleaner, lead to a more sustainable future, increase long-term wealth and change the global economy. When businesses use AI, they can introduce new solutions, adjust to changes and take part in international efforts for environmental sustainability in a new age of growth (AL-Khatib & Shuhaiber, 2022).