To Analyze the Influence of after Service on Consumer Loyalty

Abstract

In today’s market it’s very hard for organizations to compete against each other and it’s even harder to find unique ways to attract new customers as well as retain existing customers that the organizations already have. In order to attract customers and retain existing customer different organizations are coming up with different strategies to do so, but no one is paying attention to an important part of which is offering after sale services to customers. It has been proved that after sale services have a huge impact when it comes to making profits. With the help of after sale services organizations can satisfy their customers by solving their problems when they need it in many different ways such as offering repair and maintenance services after a customer purchases a product. If the customer is offered after sale services when the customer needs it, eventually down the road that customer will become loyal to that company and will spread a positive word of mouth against that company to the people that customer knows. This also saves a lot of cost for the company as well as they don’t have to advertise themselves and their loyal customers are there to do it for them. This is the main reason why organizations should pay more attention to offering after sale services after a product or services is purchased in order to cater to the needs of their customers and to be on par with the expectations that a customer has while purchasing a product of services from a company.