Optimizing Performance Excellence: Tailored Review Cycles for Engineers, Designers, QA and HR at Tekrowe Digital

Abstract

This project focuses on the development, differentiation, and implementation of Key Performance Indicators (KPIs) for various departments within Tekrowe Digital, a technology and innovation agency committed to delivering high-quality digital solutions. The departments covered include Human Resources, User Interface (UI) and User Experience (UX), Software Engineering and Test Automation, and Quality Assurance. Prior to this initiative, Tekrowe lacked a standardized system to accurately track and measure departmental performance. Through the integration of customized KPIs into a Human Resource Information System (HRIS), the project aims to establish a structured performance measurement framework tailored to the unique functions of each department. The objective extends beyond mere performance tracking; it is about fostering a culture of continuous improvement, enhancing accountability, and ensuring that departmental efforts remain aligned with broader organizational goals. By implementing this KPI-driven system, the project contributes to Tekrowe Digital’s strategic growth and operational excellence.