Enhancing Employee Retention Strategies at Pakistan Telecommunication Company Limited (PTCL): An Analysis of HR Practices

Abstract

This research presents a focused quantitative analysis of employee turnover at Pakistan Telecommunication Company Limited (PTCL), a major player in Pakistan’s rapidly evolving telecom sector. Recognizing that employee retention is central to organizational performance and strategic growth, the research aims to identify the key drivers of staff turnover and assess the effectiveness of current retention strategies at PTCL. Using a descriptive research design, primary data were collected via structured questionnaires from a representative sample of 150 PTCL employees. The survey measured perceptions regarding promotion prospects, compensation, work-hour flexibility, supervisor support, and overall job satisfaction. Secondary data from PTCL’s annual reports and industry publications provided additional context, situating the findings within broader sectoral trends such as rising operational costs, technological innovation, and increased competition. Statistical analysis revealed that satisfaction with salary, opportunities for advancement, flexible work arrangements, and supportive supervision are significant predictors of employee retention at PTCL. While most employees report feeling valued and fairly compensated, a notable proportion still consider leaving the company highlighting the complex, multifaceted nature of turnover. Based on these insights, the study recommends targeted HR interventions, including market-aligned compensation packages, clearer communication about career progression, and structured training programs. These recommendations are designed to address immediate retention challenges and align PTCL’s human resource practices with its long-term strategic objectives, particularly its digital transformation and market expansion. In summary, this research provides actionable guidance for PTCL’s leadership, emphasizing the importance of data-driven HR strategies to build a stable, engaged, and high-performing workforce. By implementing these recommendations, PTCL can reduce turnover costs, strengthen its competitive position, and support sustainable growth in Pakistan’s digital economy. Keywords: Employee Retention, Turnover, PTCL, Quantitative Analysis, Human Resource Management, Compensation, Promotion, Flexible Working, Supervisor Support, Job Satisfaction, Telecom Sector, Pakistan, HR Interventions, Digital Transformation