Revenue Diversification Strategies for New Islamabad International Airport

Abstract

This report explores revenue diversification strategies for New Islamabad Airport, focusing on methods to enhance profitability and passenger experience. Key recommendations include expanding non-aeronautical income through retail, dining, and cultural showcases, improving cargo facilities, and introducing premium services like airport hotels and loyalty programs. The report also emphasizes the importance of leveraging local culture to attract tourists and creating partnerships with airlines to position the airport as a transit hub. By adopting these strategies, the airport can optimize its revenue potential, support economic growth, and establish itself as a leading gateway for regional and international travel.