Mode Mesh

Abstract

ModeMesh is a new type of online marketplace that aims to harness the power of social media influencers. It works by connecting influential content creators, such as fashion bloggers, makeup artists and lifestyle vloggers, with each other as well as brands that want to partner with them. On the ModeMesh platform, influencers can share product reviews, recommendations and tips with their followers. Brands can launch promotional campaigns by having influencers create sponsored content. Unlike traditional influencer marketing deals, ModeMesh calculates influencers' earnings not just based on immediate sales but also future sales their followers make - even to other brands. This is because the platform tracks how purchase choices spread through social networks over time. ModeMesh believes compensating influencers for their true long-lasting impacts will motivate them to foster passionate online communities. By empowering viral trends started by influencers and their fans, ModeMesh wants to transform the way word-of-mouth drives online commerce globally.